Rebranding ETTAN
A Bold Culinary Fusion
ETTAN is a modern, upscale restaurant in the Bay Area that combines the rich flavors of Indian spices with fresh California ingredients. Since its launch in 2020, it has been celebrated for its innovative fusion of cultures, offering a vibrant and unique culinary experience with every dish.
However, the brand’s visual identity wasn’t fully capturing its bold philosophy. When ETTAN approached me for the rebrand, they were already a popular destination for diners seeking an exciting and unique experience. But their brand felt disconnected it lacked the personality and energy needed to reflect the dynamic fusion of cultures they championed.
Through a refreshed visual identity, vibrant color schemes, and a modern approach to their brand narrative, we developed a brand experience that truly embodies the spirit of ETTAN vibrant, bold, and full of life.
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Restaurant Rebrand - Interaction and Environment Design
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8 Weeks
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Pen & paper, XD, Figma, AI Illustrator, PS Photoshop
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Visual Identity
Art Direction
Illustration
NAMING & VISUAL IDENTITYBuilding the brand
With ETTAN’s brand philosophy of culinary fusion in mind, I created a name and visual identity that reflects its bold, innovative spirit. The name, ETTAN, evokes strength and warmth, reflecting the rich, inviting, and unforgettable flavors the restaurant serves.
To bring this vision to life, I developed a visual system that seamlessly blends traditional Indian motifs with modern Californian influences. The logo integrates elements of heritage and modern design to symbolize ETTAN’s unique approach to fusion cuisine. A vibrant and lively color palette, paired with sophisticated typography, complements the dynamic energy of the brand. Each design element, sharp yet elegant, speaks to ETTAN’s commitment to innovation, quality, and an unforgettable dining experience.
PROTOTYPEMenu Card
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PROTOTYPEWebsite
Conclusion
The rebranding of ETTAN successfully blends tradition and modernity, positioning the restaurant as a leader in fusion cuisine and inviting diners to explore its unique culinary offerings.